Jungkook just built a new Instagram empire with zero content—and the world (especially K‑media and ARMY) is going absolutely bonkers. He launched his new account under the handle @mnijungkook (“My Name Is Jung Kook”) on July 15, 2025, and, despite having exactly zero posts, his follower count rocketed to 9.5 million in under two weeks—and it’s headed straight for 10 million. K‑media outlets like Star News, Ten Asia, Dong-A Ilbo, and more have crowned his status “world‑class”—and fans? They’re eating it up.
Let’s put this in context: he hit 6.8 million followers in one day, 7.6 million by day two, and smashed through 8 million followers by July 18, all before he could even upload a single selfie or story. The sheer speed is absurd, and fans can’t help but marvel.
Quotes flying around:
“Only he can achieve that.”
“King behavior.”
“PROUD OF YOU.”
“JK proving presence alone speaks volumes—nearly 10M followers with not a single photo yet.”
Yes, presence alone. Jungkook doesn’t need content; Jungkook is content.
This isn’t his first Instagram saga. Back in 2023, he casually deleted his original account, @jungkook.97, which had amassed a staggering 52.4 million followers—more than South Korea’s entire population. He shrugged it off, saying: “It wasn’t hacked. I just didn’t feel like using it anymore.” And just like that, goodbye multi‑million follower account.
Just to appreciate the absurd scale: in 2020, a 2-million-follower Instagram account was reportedly worth around 1.7 billion KRW ($1.3 million USD). By that estimate, Jungkook’s old account was roughly 45 billion KRW ($35 million USD). He deleted it because… he wasn’t in the mood.
This new IG move comes hot on the heels of his discharge from military service in June 2025, and it’s part of the blueprint for BTS’s spring 2026 comeback. He’s drawing millions, making headlines again, and gearing up for live-streaming content—all while nailing the minimalist aesthetic of zero posts thus far.
So what’s the takeaway? Jungkook doesn’t just break the internet—he doesn’t even need to show up to do it. ♛ KINGKOOK behavior, indeed.
