So… BTS’s Taehyung casually woke up one morning, added Coca-Cola Korea ambassador to his resume, and accidentally ignited a firestorm. Yes, the man behind Singularity and Layover just became the new face of Coke Zero in South Korea. And no, this isn’t just a photoshoot—it’s a full-blown campaign, #BestCokeEver and all, launched through Eyesmag and led by LG Household & Health Care (aka Coke Korea, which operates separately from the global company).
Basically, Taehyung cracked open a Coke, and the internet cracked open a debate.
Naturally, chaos followed. ARMYs lost their minds (in the best way), and certain corners of the internet resurfaced the classic boycott arguments, linking Coca-Cola to political controversies involving Israel. What followed was a mix of confusion, criticism, and clarification: because of course when Taehyung signs with a drink brand, it turns into a global geopolitical discussion.
Let’s be crystal clear: Coca-Cola Korea is not Coca-Cola Global. The Korean branch is locally operated and fully run by LG H&H since 2007. They handle the production, marketing, and revenue entirely in Korea. The money doesn’t fly across oceans. So Taehyung’s ambassadorship? 100% a domestic gig. Still stylish. Still iconic. Still Korean.
But if you thought this was just about soda, think again. This new deal has officially solidified V as the “C-Brand Collector Idol”—a title gifted to him by fans and K-media alike. Why? Let’s count the ‘C’s:
- Celine – Luxury fashion? Check.
- Cartier – Timeless elegance? Check.
- Compose Coffee – Daily caffeine with class? Check.
- Coca-Cola Korea – The fizzy final boss? Check.
- And yes, SimInvest also counts because—come on—it’s C for “Cash.”
The man is out here collecting brand deals like Pokémon cards—and he’s got the rarest ones. Some fans are now joking that Chanel better watch its back because Taehyung clearly has a thing for premium ‘C’ energy.
Meanwhile, the backlash didn’t go unanswered. Fans stepped in to clarify that Taehyung has a long history of supporting humanitarian causes—including verified donations to Save the Children to help Gaza. He’s not just brand-savvy, he’s socially aware. And he’s not responsible for global beverage politics just because he filmed a commercial with a red can in hand.
Oh, and Compose Coffee? Still running ads featuring Taehyung months into his military enlistment. Talk about staying power. That’s a man whose photo can sell a latte even when he’s in uniform and offline.
So here we are: V’s Coke Zero campaign is taking off, the C-brand universe is expanding, and fans are cheering for their “collector idol” with memes, edits, and an unhealthy amount of secondhand pride. Love him, respect him, question the soda industry all you want—but you can’t deny Taehyung is out here making brand history one sip, one shoot, one campaign at a time.
Moral of the story? Only V could spark a boycott conversation and a brand celebration in the same week. Only V could make fizzy drinks feel luxurious. And only V could turn a letter of the alphabet into a personality trait.
Long live the C-Brand King.
