Some celebrities have to launch an entire fashion line, partner with luxury brands, or walk endless runways to get a clothing item sold out. Jungkook? He just has to breathe near a hoodie. Scratch that—he only has to wear it once during a chaotic beach livestream, and poof, it’s gone. Every single one. Sold out worldwide. Again.
During the recent seven-minute Weverse live from a Los Angeles beach (the one that already broke the internet with 4.2 million viewers), fans couldn’t stop noticing Jungkook’s choice of outfit: a casual, cozy Lu’u Dan Washed Zip Hoodie. Within hours, the so-called “Sold-Out King” lived up to his name once again. The hoodie disappeared from online stores faster than most people can add it to their cart.
And let’s be real—it’s not the first time. Jungkook has single-handedly boosted sales of everything from laundry detergent to down jackets. If he shows up in it, chances are you’re not getting it anymore unless you hit refresh like your life depends on it. This time was no different. A simple beach livestream outfit turned into a full-blown shopping frenzy. Fans raced to track it down, and the brand probably had to take a collective deep breath because—congratulations—you just got Jungkook’d.
ARMY reactions online were a mix of awe, pride, and utter despair. Awe, because let’s face it, nobody else does this. Pride, because of course our golden maknae has that kind of impact. And despair, because unless you live inside the online shop’s backend, you’re probably not touching that hoodie anytime soon. “Sold Out King” isn’t just a nickname at this point—it’s an economic reality. The man could accidentally wear a paper bag and start a fashion crisis.
The funniest part? Jungkook didn’t even promote it. He didn’t drop brand hashtags. He didn’t post about it. He was literally just vibing on the beach with his brothers. But when Jungkook casually chooses a hoodie, ARMY collectively decides they also need that hoodie, and suddenly the brand’s website is on life support.
It’s another reminder that BTS isn’t just about music—they’re a cultural phenomenon, a marketing dream, and a nightmare for anyone who thought they could casually “buy it later.” With one zip hoodie, Jungkook once again proved that his influence stretches far beyond the stage. And honestly? We wouldn’t have it any other way.
So next time Jungkook wears something, don’t walk—run. Because if you wait even seven minutes, chances are it’ll already be gone.
