Move over, typical celebrity collab—Jin from BTS just popped up on Dongwon Tuna cans, and fans are losing their minds in the gleefully sarcastic way only ARMY can. Apparently, South Korean supermarkets are now stocked with cans bearing Jin’s face, prompting speculation (fueled by shadows and a whisper of “Super Tuna”) that he might officially become the brand ambassador. No official announcement yet, but this is Jin we’re talking about—if our eyes see it, we’re calling it.
Netizens were out in force: calling him “so iconic,” joking about how Mr. Most-In-Demand-Brand-Ambassador™ just added tuna to his résumé, and wondering if he’s secretly living a 70-hour-a-day lifestyle. One fan cracked that Jin’s face on canned tuna is practically prophetic, given his viral hit “Super Tuna.” Another praised his humility, pointing out that he’s now reaching “even the farthest households” with practical kitchen staples. Tuna stans, assemble.
Let’s recap the receipts:
• Photos of tuna cans with Jin’s face started trending in supermarkets across South Korea.
• Fans flooded X with reactions: “What a surprise!!! OMG Kim Seokjin has 70 hours per day… now we will be collecting cans”.
• A poster on Dongwon Tuna’s Instagram teased a silhouetted “new muse” and included the phrase “Super Tuna”—clearly a wink to Jin’s song.
• Some accounts even called the move official, claiming “JIN is the new brand ambassador for Dongwon Tuna” with bragging rights in US market share.
This? This is absolutely peak Jin. The guy who casually released “Super Tuna” as a birthday gift for fun, then dropped an extended version in 2024 after his military service, is now quite possibly fronting a tuna brand that’s—get this—aiming to go global. And fans are eating it up (literally).
But here’s the best part: the charm of it all is that Jin is following through on his own meme. Your chart-topping idol sings a walkie-fish-ward-bait dance track on a whim, it becomes viral, and now his face is literally stamped on tuna. This isn’t marketing overreach—this is a harmonious full-circle moment of self-aware, self-propelled stardom.
So what’s really happening? Dongwon Industries is reportedly looking to global expansion in the food & beverage sector. Bringing Jin into the fold—officially or just suggestively—makes perfect sense. His “Super Tuna” song, his recent solo success, his brand ambassador roles with Gucci, Laneige, Fred, Alo Yoga, and now possibly tuna—he’s building a resume that spans runway to supermarket shelf. And honestly, it suits him more than any luxury watch ever could.
But here’s where we’re outraged (in the best possible way): why does no one else think of this? Why are celebrities lining up for ramen or skincare endorsements when Jin could sell them tuna, and fans would eat it (again, literally)? The audacity is so delicious it makes us want to stock up on cans and throw them at everyone who doubted his practical genius.
So yes, let the rumors swirl, let the netizens meme, let the tuna cans pile up in carts. Jin on a tin of tuna is everything we didn’t know we needed—but absolutely deserve. It’s bold, it’s hilarious, it’s unpretentious, and it screams “worldwide humble superstar who can make kitchen staples cool.” We stan.
