In a scene that was almost too wholesome for this chaotic K‑pop world, Jin just schooled everyone—and we’re here for it. A fan-post on Weverse laid out a lineup of each BTS member’s endorsement deals. On the surface, innocuous. Beneath? A veiled comparison: “Look at how many deals Jin has versus others.” Cue some serious eyebrow-raising.
Before fans could even breathe through their panic, Jin swooped in with pure hyung energy. He calmly pointed out that every member gets “dozens, even hundreds” of brand offers—but they only sign what feels right to them. He’s also turned down dozens of contracts himself and isn’t planning to take on more—unless something truly irresistible lands in his lap.
Translation: brands pitch, idols pick, and there’s zero competition between them. He shut down the shade without even raising his voice—just clear facts and respect. His message: “Don’t spin this into a ranking game.” Externally, netizens went wild in support:
“Jin saw someone lowkey shading Jungkook and shut that down so fast lmfaooo”
“Stop comparing us”
“He’s not giving any chance for others to discredit the other members.” Koreaboo
It wasn’t just quick—it was necessary. Jin reminded fans that these are individuals with their own paths. He signaled loud and clear: comparing them based on brand clout isn’t just unfair—it’s divisive and unwelcome.
Here’s the takeaway: endorsement deals aren’t a scoreboard. They’re personal choices reflecting each member’s style, comfort zone, and interests. And having one member appear more visible doesn’t mean the others aren’t in demand—they’re just playing it their way.
Jin’s mature response? A boss move. He refused to let casual comparisons become fans subtly pitting members against each other. Instead, he offered perspective, unity, and a firm “hands off” to anyone stirring unnecessary drama.
So next time someone drops a chart or tries to spark a brand-endorsement rivalry—remember Jin’s words. It’s not a contest. It’s mutual respect, and maybe a handful of really good ads. Hyung has spoken.