Guess who’s back on top? No, really, guess. Oh wait, it’s Jimin. Again.
The Korean Business Research Institute released the June 2025 Individual K-pop Idol Brand Reputation Rankings (data collected from May 18 to June 18), analyzing consumer participation, media coverage, communication, and community buzz to determine which idols are truly owning the month.
And sitting comfortably at #1 is BTS’s Jimin, reminding everyone that it doesn’t matter who debuts, who trends, or who drops what—Park Jimin’s grip on the public’s heart remains undefeated. His brand reputation index for June? 6,984,609. That’s not just a number. That’s Jimin breathing and the entire nation collectively paying attention.
Jungkook claimed #4, after surprising everyone with a performance at J-Hope’s “Hope On The Stage” just two days post-discharge. His brand power surged by over 70% to 5.4 million, proving that even his surprise appearances cause nationwide meltdowns.
Jin landed at #7, reminding everyone that the original hyung’s warmth and humor haven’t faded for a second, while V followed closely at #8, continuing to captivate with his charm and quiet power.
J-Hope placed at #11, holding strong even after focusing on his post-military re-entry while still making waves with his tour finale. RM, ever the quiet leader, ranked at #13, showing his steady influence, and Suga came in at #17, maintaining relevance while finishing his alternative service.
Let’s pause and reflect on how this ranking isn’t some casual “popularity contest.” Brand reputation in Korea is tied to endorsement deals, media invites, public schedules, and industry perception. For BTS members to dominate these rankings month after month, year after year—even during enlistment and transitions—proves that they’re not just riding a wave. They are the wave.
These rankings are also a quiet reminder to everyone who was loudly speculating if BTS would “lose relevance” during their military hiatus. Spoiler alert: they didn’t. At all. The charts are speaking, and they’re saying BTS’s relevance isn’t up for debate.
So yes, the kings are home, and Jimin just reminded the world that the crown still fits perfectly.
If you ever wondered what quiet dominance looks like, it’s this. BTS, casually re-entering the group phase of their career, while topping brand rankings, selling out products with a single photo, and reminding everyone that they’re not a moment. They’re a movement.
Congratulations to Jimin, to BTS, and to ARMYs who keep this momentum alive—not just with streaming and cheering, but with genuine love that translates into the data we see in these rankings.
