BTS has once again reminded the world exactly who runs the K-pop scene, casually snatching the number one spot in July’s brand reputation rankings. And when we say “snatched,” we mean it—they soared to over 10.1 million points, marking a massive 48% increase from June. That’s not a comeback. That’s a mic drop from the heavens.
The keywords pushing their ranking? “ARMY Day,” “Forever We Are Young,” and the ever-powerful phrase “full group.” Combined with a fan positivity rating over 95%, it’s safe to say the general public has officially reactivated its BTS brain.
Coming in second place was SEVENTEEN with a still-impressive 6.2 million points. They’ve been working hard, showing up in every variety show, magazine spread, and K-pop conversation you can find. But in July, BTS reminded everyone what happens when legends even breathe in the same direction as a group comeback.
BigBang took third place with 3.3 million points, proving that even without new music, their legacy still carries heavyweight value. We love a veteran flex.
SHINee landed in fourth with 2.5 million points, and EXO rounded out the top five with 2.4 million—gaining nearly 9% since June. And considering the competition, that’s no small feat.
Also fighting for space in the top tier were ENHYPEN, Super Junior, NCT, ATEEZ, Stray Kids, and BOYNEXTDOOR, who all made solid appearances in the top 30. K-pop may be an ever-changing battlefield, but some names never fade.
Now let’s be real—BTS topping this chart wasn’t a twist ending. It’s the logical result of years of trust, unmatched discography, military-return buzz, and the ARMY fandom moving like a well-oiled machine. Whether or not the group is promoting, their name still makes headlines, still drives engagement, and clearly still rules the brand charts.
So yes, while July was hot, the numbers say BTS was hotter. And if this is them in warm-up mode, the rest of K-pop better start stretching.
