BLACKPINK is back with a group music video for the first time in three years—and fans are equal parts thrilled and thoroughly baffled. The MV for “Jump,” directed by Dave Meyers (yes, the same one behind visuals for Billie Eilish and Ariana Grande), promised something epic. What we got was… well, something.
From the jump—pun intended—this MV throws you into chaos: city crowds smashing their heads into buses, members shape-shifting in alleyways, and outfits that look like they wandered in from a luxury space disaster. It’s bold. It’s surreal. It’s certainly not what most people expected.
Some fans are calling it a breath of fresh air. They’re enjoying the experimental vibes and wild visuals, praising BLACKPINK for doing something “fun” and “new.” And fair enough—K-pop could use a little weird now and then.
But let’s not ignore the elephant in the edit room: the AI-looking extras, the strange lack of choreography, and the overall vibe that some are calling “low effort in high resolution.” The MV feels like it had a massive budget and no one around to say, “Hey, maybe not this.”
Critics and Korean netizens didn’t hold back either. Reactions range from calling it “rushed,” to “cringe,” to flat-out wondering if BLACKPINK has lost their edge. Others are defending it, arguing that it’s not meant to be taken so seriously—it’s art, not a tutorial.
Still, for a group known for sleek visuals, powerhouse choreography, and high-impact performance, the absence of a solid dance break or signature group moment feels like a misstep. The visuals might be experimental, but the execution feels more like a fever dream with a million-dollar camera.
In short, “Jump” is polarizing. It’s daring, strange, and a little chaotic. Whether you love it or hate it, you can’t say it’s boring. But whether it’s the “new era” BLACKPINK deserves—or just a creative detour—remains very much up for debate.
