The Korean Business Research Institute has revealed August’s boy group member brand reputation rankings, and honestly, the only real competition seems to be… BTS versus BTS. Out of 755 idols measured for consumer participation, media coverage, communication, and community awareness, the results once again prove what the world already knows: BTS is still the main event.
Jin claimed first place with a brand reputation index of 4,961,133, showing a steady 3.54 percent rise since July. His keyword analysis lit up with terms like “world tour,” “Don’t Say You Love Me,” and “concert,” while related terms like “outstanding” and “sold out” painted the picture we already knew — if Jin touches it, it sells out. His positivity score? A ridiculous 94.30 percent. Basically, the man can do no wrong.
Meanwhile, Jimin slid into fourth place with 4,385,053, proving yet again that his popularity doesn’t just stay high, it hovers in the stratosphere. At this point, Jimin isn’t competing with other idols; he’s competing with his own past records.
V wasn’t far behind in fifth place, jumping a massive 36.18 percent from last month to reach 3,926,662. Only Kim Taehyung could casually cause his ranking to skyrocket just by existing. If this is what happens when he breathes, imagine what happens when he releases something new.
Jungkook landed in sixth place, continuing his Golden Maknae streak of never letting the charts breathe without his name stamped on them. The consistency is so strong that brand reputation lists without Jungkook in the top ten would probably break the internet.
And the rest of the members? Suga, j-hope, and RM all appeared in the top 30, once again proving that BTS doesn’t need group promotions to dominate — their names alone are more powerful than most groups combined. Each of them continues to pull weight on their own, making the rankings look more like a BTS roll call than a broad industry survey.
So yes, technically this is a list of 30 idols. But when seven of those slots belong to BTS, it feels less like “who’s on top” and more like “which BTS member claimed which crown this time.” Everyone else is just playing musical chairs around them.
August rankings confirm it yet again: BTS doesn’t just appear on the chart — they define it.
