ADOR has apparently ghosted NewJeans—or more accurately, scrubbed any mention of them from its official website. The site that once linked directly to the group (now calling themselves NJZ) has been completely overhauled into a clean audition portal for new boy bands, shiny with HYBE branding and not a hint of NewJeans left. It’s like they stopped acknowledging the group ever existed.
Fans have responded in dramatic fashion. Some see this as a distress signal, convinced it spells disbandment. Others, ever the hopeful optimists, are cheering—this could be a sign of NJZ finally gaining independence. Either way, the emotions are real.
To give context: the group and ADOR have been locked in a very public legal standoff since late 2024. NJZ accused the company of contractual breaches and mistreatment, and despite their push for autonomy—including rebranding and independent performances—the courts have largely sided with ADOR, halting independent activities and upholding existing contracts.
In short: The digital erasure is sudden, unsettling, and—depending on your emotional bandwidth—either a final goodbye or the first step toward freedom.